A SaaS without unit economics flies blind. TurboFinOps joins Stripe revenue with cloud, AI and Datadog cost so you can see gross margin per customer, per feature and per cohort — and act before an unprofitable cohort eats next quarter.
Finance and engineering disagree on which customers are profitable because nobody joins revenue with infrastructure cost.
AI usage is bundled into a flat-rate plan and the heavy users actually cost more than they pay.
You cannot tell which feature is dragging the gross margin down.
Ingest Stripe revenue events with idempotent webhook deduplication.
Attribute cloud + AI + Datadog cost to internal customer references via tags, trace IDs or feature labels.
Build cohort tables, top-unprofitable lists and per-feature margin charts; save them as presets with team-level visibility.
Workflow
Stripe webhooks produce RevenueEvent rows with stripeEventId-based deduplication. Backfill is supported via a one-shot job.
CostAttributionLink rows map cloud tags, OTEL trace IDs and feature labels to your internal customer references.
The Unit Economics dashboard renders cohorts, margin trends and top-unprofitable customers. Save the slice as a preset; share with your team.
When a cohort goes unprofitable, you see it the same week — not the next quarterly review.
Capabilities
Each capability helps teams validate impact, preserve control, and prove outcomes.
Stripe revenue ingestion (subscription, usage, one-time, refund)
Cost attribution via tag, trace or feature
Per-customer cohort table
Top-N unprofitable customers
Per-feature gross margin
Saved presets with private/team/organization visibility
FAQ
Three mechanisms: (1) tag-based — match resource tags like customer:acme to a customer reference; (2) trace-based — OTEL trace attributes carry the customer ID; (3) feature-based — the AI meter and request paths emit explicit feature labels.
Yes. The default visibility for a saved preset is "private" — only the creator sees it. Owners can promote presets to "team" (same role) or "organization" (everyone in the org).
You can backfill RevenueEvent rows from any system; Stripe is the first-class integration. Without revenue data, the cost attribution links still produce per-customer cost reports.
Connect a read-only scope and surface recoverable spend in 10 minutes.
Connect one AWS, Azure or GCP scope, approve the safest savings actions, and give finance a receipt when the savings verify.
